Facebook hired a full-time pollster to monitor Zuckerberg’s approval ratings - The Verge
▻https://www.theverge.com/2018/2/6/16976328/facebook-mark-zuckerberg-pollster-tavis-mcginn-honest-data
After McGinn left Facebook, he founded a new market research firm named Honest Data. On January 27th, he posted the results of a poll he had conducted regarding opinions of Facebook. The poll, which surveyed 2,000 Americans using Google Consumer Surveys, asked respondents to evaluate a list of companies and mark which ones “are having a negative impact on society.” Among tech companies, 32 percent of Americans said Facebook is harmful. A separate survey, which placed Facebook among other large brands including Walmart, McDonald’s, and Marlboro, found that 27 percent said it is harmful.
The results largely matched McGinn’s own perception. “I think research can be very powerful, if people are willing to listen,” McGinn says. “But I decided after six months that it was a waste of my time to be there. I didn’t feel great about the product. I didn’t feel proud to tell people I worked at Facebook. I didn’t feel I was helping the world.”