BBC - Future - The nation that thrived by ‘nudging’ its population
“Kopi lah,” says the elderly Singaporean man, leaning against the counter of the café. The stall holder hands him a bag filled with thick, creamy coffee sweetened with condensed milk. “Do people ever ask for healthier options?” I ask the woman behind the counter. She laughs. “Getting better,” she says, suggesting that people are creatures of habit.
As I wander through the market, the air dense with the smells of noodle soup, barbequed pork and sweet satay, I notice red stickers dotted on various stalls. “Healthier options available here”, reads one. “We use healthier oil”, reads another. It’s part of the Health Promotion Board’s Healthy Dining Programme where food and beverage providers get a grant if they provide healthier options for diners. It’s an indication of the small but not insignificant ways the government ‘nudges’ the population to make better choices.