Data Firm Says ‘Secret Sauce’ Aided Trump ; Many Scoff
▻https://www.nytimes.com/2017/03/06/us/politics/cambridge-analytica.html
Standing before political and business leaders in New York last fall, Alexander Nix promised a revolution. Many companies compete in the market for political microtargeting, using huge data sets and sophisticated software to identify and persuade voters. But Mr. Nix’s little-known firm, Cambridge Analytica, claimed to have developed something unique : “psychographic” profiles that could predict the personality and hidden political leanings of every American adult. “Of the two candidates left (...)
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