Tutorial: SSR Split Testing and #analytics with #react, #redux, and Next.js
▻https://hackernoon.com/tutorial-ssr-split-testing-and-analytics-with-react-redux-and-next-js-53
“The Lean Startup” by Eric Reis prescribed some medication for our venture’s success: Build, Measure, Learn, repeat. This post focuses on the “measure” portion.Split Testing and Analytics are not features, they are requirements.How can you know if anything is working if you don’t know what users are even doing? How can you know if an approach is more or less successful if you are not measuring?“When launching a new funnel, you don’t necessarily expect it to work right away — you are buying data.” — Ruda KrishnaNot only are Split Testing and Analytics requirements; they are also equalizers. They can help your team eliminate “HiPPOs” or the Highest-Paid Person’s Opinion.This is when despite evidence for a solution being strong, the highest paid person’s opinion is still what ultimately gets implemented… (...)