#decentralization and #marketing
▻https://hackernoon.com/decentralization-and-marketing-ad615a8d75db?source=rss----3a8144eabfe3--
One of the most important aspects of any business is marketing. Whether this comes in the form of selling the earliest releases of the product or developing a vibrant community to encourage further public adoption, marketing is vital to the future success of any #company. Unfortunately, we believe that this is one area where many recent #blockchain-based companies have fallen short.This need to marketing is particularly acute for these companies because their sales cycle is significantly different than for conventional alternatives. It is easier for potential clients to simply stay with what they already know than switch to a brand new- untested product. Customers need to be convinced to switch over to the new alternative, this is accomplished through marketing and visibility of the (...)