How #amazon and #apple Transformed Customer Service into Customer Obsession
▻https://hackernoon.com/how-amazon-and-apple-transformed-customer-service-into-customer-obsessio
While launching a product, a company has no idea how it is going to be welcomed. There is the excitement of a new product launch and a slight doubt about how well the product would do. What role do customers play in all this? Let’s look into the approaches of two giants who made it big with a sustained focus on customers.How Amazon Tasted Success with Customer ObsessionAmazon Co-founder and CEO, Jeff Bezos, termed his approach Customer Obsession. According to him, the basic idea behind the success of Amazon should be the intense focus on customers. Here is an excerpt from a letter, he wrote to the shareholders:There are many ways to center a business.You can be competitor focused, you can be product focused, you can be technology focused, you can be business model focused, and there (...)