Why Shopping Ads Beat Traditional Text Advertisements
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This Paid Story is brought to you by 180FusionShopping advertisements have outpaced their textual counterparts. What is it about them that makes them more successful? According to a report #marketing agency Merkle released for the first quarter of 2018:“Looking at overall performance, cost-per-click (CPC) growth remained relatively steady from Q4 2017, increasing 13 percent year over year. That CPC growth is much higher than what Merkle clients, who skew large retailer, experienced in the earlier quarters of 2017. The rising CPCs have coincided with improved ad quality and higher conversion rates. Click volume growth has slowed significantly over the past two quarters, up 7 percent year over year in Q1 2018.”Despite a decrease in number of clicks, cost-per-click has been increasing. The (...)