DATx : A #blockchain-POWERED DECENTRALIZED #advertising ECOSYSTEM
▻https://hackernoon.com/datx-a-blockchain-powered-decentralized-advertising-ecosystem-71fb944b02
What is DATx?DATx is a new blockchain-based digital advertising terminal which aims to create a decentralized advertising ecosystem that is free from the major problems that traditional programmatic advertising faces.The concept is simple: to build an intelligent advertising ecosystem with blockchain-based decentralization as its foundation and Artificial Intelligence as its main machinery.DATx integrates blockchain-based technologies with Artificial Intelligence and big data techniques to build an innovative advertising ecosystem which provides data privacy, security and transparency between data proprietors (the users) and the advertisers that utilize them, granting the users the right to gain control over the data they wish to provide as well as giving them appropriate incentives (...)