How to Pull People In
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In the last article of this series, I focused on why you might want to shift your mindset when it comes to #marketing. In this post, we’ll take a look on how you can teach your audience.We know that we give attention to people who taught us crucial lessons. Now let’s see how they do that.Photo by YUSUKE YAGITeaching on ScaleTeaching on the web has a couple of challenges. You probably don’t know your students (/ readers / listeners / audience) as well as a schoolteacher. It can be particularly hard when you’re just starting. Should you just start creating content? What if the material is not right for the target audience? That’s why it’s important to know the people you’re communicating to even if you’re operating at scale. If you know who is on the other side of the screen, it’s pretty easy. Talk (...)