Brand #growth in a Saturated, Competitive Market: Yes, It’s Possible
▻https://hackernoon.com/brand-growth-in-a-saturated-competitive-market-yes-its-possible-8d2bbf9c
Brands saturate our world. They are all looking to innovate faster, compete harder, and disrupt bigger. Why? #competition is tough — from both emerging and established #brands. This forces companies to always be on their toes.But competition isn’t always a bad thing.Competition is what gives brands the motivation to do better and be better. If your market is crowded, it doesn’t mean your employees must work 18-hour days or that you have to outspend on advertising. Instead, what you really need to do is work smarter.Here are some ways you can grow your brand even when you’re not the only player on the field.Growing Awareness in a New Category: Make Competitors Your AlliesIt might sound destructive, but partnering with competitors can actually benefit your brand — if you do it right. This is an (...)