Tavi Gevinson - The Oracle of Girl World - NYTimes.com
►http://www.nytimes.com/2012/07/29/fashion/tavi-gevinson-the-oracle-of-girl-world.html
In reaching out to young girls like herself, Ms. Gevinson seems to be positioning Rookie as a kind of antidote to what they are reading elsewhere. In a recent interview with Racked, she criticized one of her competitors, Seventeen magazine: “I feel like if I followed their articles about boys and truly believed it was as important to do certain things or avoid certain things as they say, I would probably go crazy. Sometimes their ‘embarrassing’ stories are literally about boys finding out that you have your period.”
Indeed, it’s possible to see Rookie as a rejoinder to a teenage culture overrun by synthetic pop confections like Justin Bieber and “Twilight.” In her (decreasingly) eccentric attire and deadpan prose, Ms. Gevinson has carved out a distinct countercultural voice, the kind that existed in full force during the bygone decades she celebrates.