How Mobile App Development Brings Disruptive Changes in Digital Marketing
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Mobile has brought drastic changes in the consumer’s shopping and searching behavior. As reported by the search engine giant Google, around 82 percent of smartphone users consult their phones before purchasing anything in a store. The steady rise in the number of mobile phone users also indicates our growing dependence on the mobile platform.Globally, marketers have taken cognizance of this paradigm shift from desktop and laptops to smartphones and started building digital marketing strategies by keeping mobile devices in the center. Many experts consider incorporation of mobile app development in marketing strategies as one of the most important steps of modern digital marketing campaigns. Irrespective of industry sectors and business model, customized mobile apps are becoming an (...)
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