How we hacked events to get a 90% response rate
▻https://hackernoon.com/how-we-hacked-events-to-get-a-90-response-rate-3fcfd8010bad?source=rss--
When it comes to feeling the pulse of your prospects, nothing is better than meeting them face-to-face. Knowing this, I try not to miss a business event where I can meet our potential customers and talk to them in person. But these events come with their own set of challenges; they are usually overcrowded, everybody is vying for attention, and the majority of attendees are there just for networking.In the span of past two months, I attended three events — Digital Travel Summit APAC (Singapore), Collision (New Orleans), and Tech In Asia (Singapore) — and had an incredible experience that has added new paradigms to my understanding of how to communicate well with customers. My goal, as the Head of #marketing for Freshchat, was to make us stand out in the crowd and create a lasting impression (...)
#event-marketing #marketing-field #hack-events #email-marketing