Bandai Namco: “We want 50% of our games to be new IP”
▻https://www.gamesindustry.biz/articles/2018-07-23-bandai-namco-we-want-50-percent-of-our-games-to-be-new-ip
Digital and marketing VP Hervé Hoerdt details how the Japanese publisher plans to create new brands that yield movies, toys and more