How #marketing Meets #neuroscience and What It Has to Do With Your #ico
▻https://hackernoon.com/how-marketing-meets-neuroscience-and-what-it-has-to-do-with-your-ico-1d0
Wait, you said marketing and neuroscience?Exactly, and the result of such a collision is called neuromarketing (admittedly the name is rather less imaginative than the concept). The field started to develop in the 1990s and took off quite quickly, as it didn’t take big corporations long to see its substantial benefits. What the research primarily focuses on is the brain’s response to various marketing stimuli. Therefore, the main goals of neuromarketing are to figure out how customers make their purchasing decisions and how to make various tools used for promoting goods and services more effective.And how does it work?In a nutshell, the human brain can be divided into three parts: the neocortex, the most recently developed part responsible for conscious thoughts, language, and spatial (...)