The Rise and Fall of #Soft_Power – Foreign Policy
▻https://foreignpolicy.com/2018/08/20/the-rise-and-fall-of-soft-power
In his recent book, Has the West Lost It?, Kishore Mahbubani, a Singaporean academic and former diplomat, calls all this Western hubris. Indeed, hubris may be the only appropriate word for what transpired. Confidence in the potency and legitimacy of soft power was so great that tremendous hard power was deployed in its name. The Iraq War was the most prominent example. And the intervention in Libya, with European support, was the most recent. In both cases, the United States and Europe were left worse off.
Third, the hubris of soft power led to the illusion that soft power could somehow exist on its own . [...] The idea that soft power could perhaps be effective on its own perhaps underpinned the fatally mistaken belief that Iraq would automatically become a liberal democracy after Saddam Hussein was toppled.
The European project, perhaps even more so, was built on a false understanding of soft power. For many decades, Europe was essentially a free rider in the soft power game; the United States guaranteed its security, and its economic well-being was reliant on the U.S.-led global economic order. With the United States now less interested in providing either—and focusing more on hard power—Europe is facing real challenges.
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When the West was confident of its soft power, it cherished the belief that the more open a society, the better. But now, calls for censorship of parts of internet are heard routinely in the media and in legislative chambers. Internet giants are under tremendous political and social pressure to self-censor their content. And many, including Facebook, YouTube, and Apple, are doing so. And so, one of the bedrocks of liberalism’s soft power—free speech—has fallen from favor.
Now, hard power is everywhere. The United States is no doubt the biggest player in this game: Fire and fury to North Korea, trade wars on everyone, gutting the WTO, and using domestic laws to punish foreign companies for doing business with a third country. The list goes on. For its part, Europe looks like a deer in headlights. As some, including German Chancellor Angela Merkel, call for standing firm against Trump, others, including French President Emmanuel Macron, are looking for peace.
And, of course, there is Russia. By adroitly using its limited but still considerable hard power, Russia achieved the most significant territorial gain by force since the end of World War II, taking Crimea from Ukraine. Meanwhile, Moscow’s forceful actions in Syria changed the course of the civil war there to its favor.
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There is little doubt, in other words, that the era of soft power has given way to an era of hard power—and that is dangerous. For centuries, hard power politics resulted in immeasurable human suffering. Just in the 20th century alone, hard power drove two world wars and a long Cold War that threatened to annihilate mankind.
It is possible to aspire to something better this time. And this is where China may come in.
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