Colin Kaepernick, Nike, and the Myth of Good and Bad Companies
The brand’s alignment with the embattled NFL star is nothing more than smart business.
Par Joshua Hunt
▻https://www.theatlantic.com/business/archive/2018/09/nike-kaepernick/569371
One of capitalism’s most enduring myths is the idea that there are good corporations and bad corporations. The truth is far more simple: Colin Kaepernick has a dream, and selling dreams is Nike’s business.