The Existential Void of the Pop-Up ‘Experience’, by Amanda Hess - The New York Times
▻https://www.nytimes.com/2018/09/26/arts/color-factory-museum-of-ice-cream-rose-mansion-29rooms-candytopia.html
By classifying these places as experiences, their creators seem to imply that something happens there. But what? Most human experiences don’t have to announce themselves as such. They just do what they do. A film tells a story. A museum facilitates meaning between the viewer and a work of art. Even a basic carnival ride produces pleasing physical sensations.
The central experience delivered at all these places is one of waiting.
