Use of personal data to ‘rip off’ online shoppers sparks inquiry
▻https://www.theguardian.com/money/2018/nov/04/inquiry-personal-data-dynamic-pricing-consumer-fairness
Competition watchdog to look into fears that personalised prices are used to disadvantage vulnerable consumers The government is launching an inquiry into the use of personal data to set individual prices for holidays, cars and household goods, amid rising fears of a consumer rip-off. The research, supported by the competition watchdog, will explore the prevalence of “dynamic pricing” based on information gathered about an individual, such as location, marital status, birthday or travel (...)
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