The Deals That Made #google The #tech Giant We Know Today
▻https://hackernoon.com/the-deals-that-made-google-the-tech-giant-we-know-today-470f07f09381?sou
When we think of Google, that’s easy to think of it as the most significant tech success of the last decades. Yet, Google isn’t only that. Google is the most significant tech, distribution and commercial success of the previous decades. Indeed, the company managed to conquer the web and build an over a hundred billion a year turnover based on digital advertising alone based on a brilliant distribution strategy, built one deal at the time!Considering it was a late mover, I believe that part of the secret for its success was the deals it managed to close, which allowed it to gain traction and traffic for years to come. As I pointed out in another article, the traffic acquisition cost strategy that Google put up over the years, allowed the company to create a sustainable business model that (...)