Continuous #alignment of Product Management
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There’s a startup product metaphor that bugs me. Your product is a rocket, and if your targeting at launch is 1% off — you miss the moon by 4,000 miles! The thing is products, rockets and targeting don’t work that way. I have resorted to a cartoon to explain:In Products are Conversations I explained that great products come from conversations with customers and internal stakeholders. In this post, I’ll suggest how you can improve the Product Management process of Continuous Alignment with internal stakeholders towards envisioned outcomes.In some ways, Product Management used to be easier. You’d gain customer requirements, document them in a Product Requirements Document, throw the spec over the wall, accept a Technical Requirements Document that was in alignment. Then drive development down a (...)