Why (and how) we started a #growth team at our 28-person #startup
▻https://hackernoon.com/why-and-how-we-started-a-growth-team-at-our-28-person-startup-849dcd8da5
It’s a startup… shouldn’t everyone work on growth?At the start of the summer, I stood up in front of the whole SoapBox team and told them we’d be starting a growth team. Now, four months later, I wanted to share a look at how (and why) we took on this challenge, and some of the learnings from along the way.What is a growth team, anyway?A growth team is all about rapid iterative experiments designed to improve your #product or business. At SoapBox, we talk a lot about our product as a bucket. Ideally, marketing and sales pour lots of potential customers into the bucket, and it retains all of them. But if your bucket has a bunch of holes, you’ll be leaking out customers as quickly as they come in. Growth is all about experimenting with ways to fill the bucket and plug those holes.Why we started (...)