Embrace, Extend, Extinguish
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Nobody uses horses to get around anymore. Nobody writes on papyrus scrolls anymore. Nobody writes or talks in Shakespearean English anymore. Horses as a mode of transportation, papyrus as a tool for capturing and preserving text, Shakespearean English as a mode of communication, have all been extinguished.Working in the product industry and in the creative industries of #writing and stand-up comedy is all about introducing new ideas to the audience. But every new idea has a singular path to success, that can be summed up in three words — Embrace, Extend, Extinguish.Any new idea will first go through the ‘Embrace’ test. And it passes if the answer is yes to the question — Is it embracing a solution that already exists in the lives of the audience? This is not a sufficient ingredient for (...)