Delay, Deny and Deflect : How Facebook’s Leaders Fought Through Crisis

Mark Zuckerberg: I didn’t know Facebook hired firm to discredit critics - Business Insider
▻https://www.businessinsider.com/mark-zuckerberg-says-he-didnt-know-facebook-hired-definers-to-discr

“As soon as I read about this in the New York Times I got on the phone with our team, and we’re no longer working with this firm,” he said. “The bottom line about this is the intention was not to attack an individual, but to say a group [that said it was grass-roots] was not a spontaneous grass-roots effort ... I have tremendous respect for George Soros.”

Zuckerberg also said that Sandberg, who ultimately oversees all communications for Facebook, didn’t know about the work the Definers was doing. “Sheryl was also not involved, she learned about this at the same time I did.” It’s not clear whether she knew that Facebook had hired the organization, and a spokesperson did not immediately respond to Business Insider’s request for clarification.

On Thanksgiving Eve, Facebook Acknowledges Details of Times Investigation - The New York Times
▻https://www.nytimes.com/2018/11/22/business/on-thanksgiving-eve-facebook-acknowledges-details-of-times-investigation.ht

https://static01.nyt.com/images/2018/11/23/business/23facebook1-print/23facebook-facebookJumbo.jpg

This is a change from just a few days ago, when Facebook wrote on Nov. 15 that the Times report was full of “inaccuracies.” The same day, Sheryl Sandberg, the company’s chief operating officer, posted on her Facebook page that she had no idea the company had hired Definers.