The Profit Leak You Might Not Be Tracking — And How to Fix It
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The Profit Leak You Might Not Be Tracking — And How to Fix ItPhoto by Michael Jasmund on UnsplashWhen you’re running a #subscription business, churn is just part of the game. Granted, you want it to be as low as possible, and you probably work hard on reducing your churn month to month…but how much attention are you paying to your involuntary churn?While you’ll never be able to entirely eliminate churn — involuntary or not — you can decrease it as much as possible.In particular, involuntary churn, when a previously happy customer is lost due to circumstances like an expired credit card or declined transaction, is typically preventable.And not only is it preventable…it’s potentially costing you much more money than you’ve realized.On average, most debit and credit cards issued expire after three years, (...)