How To Reach Out To #instagram #influencers To Maximize Response Rates
▻https://hackernoon.com/how-to-reach-out-to-instagram-influencers-to-maximize-response-rates-16f
I’ve managed hundreds of influencer marketing campaigns for brands like Depop, Fora Foods, and my own projects, @pinlord & @potteryforall, and if there’s one thing I’ve learned, it’s that influencer marketing outreach is very different than “traditional” outreach.These days, most influencers A) don’t use email as their main work platform, B) get a lot (hundreds) of potential partnerships opportunities every day/week, C) mostly evaluate your brand based on your Instagram, and D) have very different needs and priorities vs. traditional businesses.So, if you want to maximize the number of content creators who say “yes!” to your next campaign, it’s essential that you re-evaluate your outreach strategy to best fit the current influencer landscape.From experience, there are four essential steps (...)
#instagram-marketing #influencer-campaigns #influencer-marketing