Why #micro-influencers and #blockchain Projects Belong Together
▻https://hackernoon.com/why-micro-influencers-and-blockchain-projects-belong-together-e1194e4cb2
Influencer Marketing is one of NinjaPromo’s most favorite directions to take during advertising campaigns. It allows for a wide variety of tools and ways of reaching the audiences in the most unexpected manner.Last time we talked about using influencers for blockchain we pointed out that they can be divided into several groups mostly depending on the content they produce. But when it comes to their audience, there are two major types — Top-influencers and Micro-influencers. And when you market your project, it’s tempting to turn to the most well-known people and use the exposure their names provide for your profit.Hold on. Is it really such a good idea?The Weight of Micro-InfluencersAccording to Grin, 30% of potential customers overall are basing their shopping choices on recommendations (...)