What Really Motivates Users??
Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book I wrote with Ryan Hoover and originally appeared on TechCrunch.Aren’t we all busy enough? Control for our attention is in a constant tug-of-war as we struggle to keep-up with all the demands for our time. Can Jelly realistically help people help one another? For that matter, how does any technology stand a chance of motivating users to do things outside their normal routines?We hope a few insights gleaned from user psychology may help the Jelly makers improve their jam and provide some tips for anyone building an online community.Lesson 1 — The Right RewardIn May 2007, entrepreneur and Internet celebrity Jason Calacanis launched a site called Mahalo. A flagship feature of the new site was a (...)