9 Lessons Learned Going Multi-Product
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How to move from one #product to many without missing a beatOne transition that almost every successful #startup experiences in its lifetime: becoming a multi-product company. The upside is enormous: you will dramatically increase your total addressable market, grow revenue per customer, and enhance product stickiness with customers.But going multi-product is much easier said than done. Countless companies have stumbled in this transition because launching a new product naturally makes things more complex. Customers suddenly have to choose which product to buy and whether or not they want a bundled package. Your website needs to convey significantly more information. #marketing campaigns are run against multiple, overlapping audiences with messaging that is tailored to a matrix of (...)