Blog : Multiple Strategic Tracks (MuST)
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How Multiple Strategic Tracks (MuST) Created the iPhoneAnd other breakthrough productsFor most tech companies their first big product success is also their last. Finding a second hit is very hard no matter how much we invest in vision and strategy development. The core business somehow always generates 90%+ of revenue and engagement.But some companies are different. Consider these magical product sequences:Apple: iPod → #iphone → iPadAmazon: Book store → Everything store → MarketplaceNetflix: Mail-order DVDs → Video streaming → OriginalsGoogle: Search → AdWords → Gmail → Chrome → AndroidTesla: Roadster → Model S → Model X → Model 3How do they do it?Here’s is the common-wisdom answer: a visionary leader + flawless strategy + a culture of innovation (etc.). It’s a fantastic story that the companies in (...)