The Public Relations (PR) Guide for Engineers
▻https://hackernoon.com/the-public-relations-pr-guide-for-engineers-5a430fd4d246?source=rss----3
PR (public relations) can be an effective way to drive a lot of awareness around what you’re building, and help your team increase signups, lift sales numbers, or generate interest from investors. And unlike ads you might pay for, PR is earned media, which is free, and can feel more authentic because it comes from an unbiased source.This is a tactical beginner’s guide to PR for developers, meant to help you get started with your press outreach and PR strategy. While we work more with the other kind of PR (pull requests), the following four steps have helped us secure popular articles and blog posts:Create your hookAssemble your press kitIdentify relevant journalistsPitch your storyThis post is part of a four-part series that includes Product for Engineers, Marketing for Engineers, and Sales (...)
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