I’ve Come From the Future to Save #spotify
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Disclaimer: I’m obliged to inform you that I haven’t really come from the future.Growing up in Sweden, I’ve had the opportunity to watch Spotify’s development sitting front-row. Like a new member of our monarchy, Spotify has been the royal child that we’ve proudly watched grow up to become a crown princess with 170 million users.The road to be crowned Queen is far from a straight one though. When Spotify started the seemingly impossible mission to make #music listeners pay for music through streaming, it was mostly alone in doing so, competing mainly against itself. Incredibly, the streaming company achieved this feat and indisputably proved a lot of people wrong. Today however, its not only competing against itself, as some serious competitors have emerged to cause an external threat to (...)