Meet Mappy, Happy, and Dappy: Personas for #blockchain Product Management
▻https://hackernoon.com/meet-mappy-happy-and-dappy-personas-for-blockchain-product-management-89
The holiday season is behind us and the new year has begun. It’s a traditional time for individuals and companies — including those of us exploring the brave new world of blockchain #technology — to assess what we’ve accomplished, and to set targets for the year to come.It’s 2019, and it’s time for the blockchain world to get real.It has been all too easy, until now, to get caught up in the crypto hype, lambos, market volatility, and irrational exuberance of this new technology. But that chapter of blockchain’s history is rapidly coming to a close. One after another, technically dazzling projects begun without a clear focus on real users, distribution models, and real-world use cases will lose the race. In many such cases, start-up funding will run out before the products find user bases to (...)