The Basics of Customer Success
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After making a sale to a customer, you need to start the process of ensuring they stay a customer. Here are the basics of keeping customers happy and increasing revenue.OnboardingAs the builders of your own product, it’s easy to assume a customer will immediately know how to use your application. Unfortunately, the reality is often different. Here’s how to onboard a customer and prevent them from quickly churning:TacticsCustomer Training — Train all new customers. Lead the customer through a series of common tasks to ensure they know where to go and what to do. Initially, you should do this in person, but over time it should become more automated. For example, Duolingo, a language education app, has customers translate a few easy sentences before using the core app.Human Support — Be (...)
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