A Viral Oops Not Only Deceives the User, it Fools the Developer
▻https://hackernoon.com/a-viral-oops-not-only-deceives-the-user-it-fools-the-developer-62f81e640
“Growth hacking” has become the latest buzzword, as investors like Paul Graham profess it’s functionally that matters. Clearly, everyone wants growth. To someone creating a new technology, nothing feels better than people actually using what you’ve built and telling their friends. Growth feels validating. Growth tells everyone the company is doing things right. At least that’s what we want to believe.Good Growth, Bad GrowthSometimes viral loops drive growth, because the product is truly awesome, while in other cases growth occurs for, well, different reasons. As an example of good growth, it’s hard to top PayPal’s viral success in the late 90s. PayPal knew that once users started sending money to each other, mostly for stuff bought on eBay, they would infect one another. The allure that (...)
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