The Urgency for Speed in 2019: New #research Finds 45 Percent of Customers Won’t Buy From a Slow…
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The Urgency for Speed in 2019:New Research Finds 45% of Customers Won’t Buy From a Slow SiteBy Sarah Gooding, Communications and PR Manager at UnbounceWe’ve all experienced a slow web page. We’ve felt the frustration that builds for every second that little icon continues to spin.We all know the feeling: We want that page open, and we want it open NOW.As consumers, we expect to be able to browse the web, buy products, and find the answers to our questions quickly — and instantaneously would be even better. Unfortunately, this expectation is often unmet. In 2019 the average size of a webpage has ballooned, and with it, the length of time consumers have to wait for a page to open. Things are even slower on smartphones. The average web page has doubled in size over the past 3 years, so consumers (...)