Subscriptions vs. One Time #sales: Is the Persuasion Process Different?
▻https://hackernoon.com/subscriptions-vs-one-time-sales-is-the-persuasion-process-different-cccb
Photo by rawpixel on UnsplashThere’s a lot of information out there on how to maximize your sales — but how much of it is relevant to your business? Sales research is often based on the assumption of a one-time sale and a business model based on selling products.Sometimes that age-old wisdom holds true for subscription-based businesses…and sometimes, what works for another business can hurt a subscription-based business.The question for you, then, is what are the key differences for customers between deciding to buy a one-time product and signing up for a subscription product or service? And how can you utilize those difference to get more sales?Do free trials work?Free trials can work in non-subscription businesses — samples are a popular sales tactic for a reason. With free trials, it’s a (...)