FaaS #marketing Strategy ft. Mason
▻https://hackernoon.com/faas-marketing-strategy-ft-mason-6082bce8807c?source=rss----3a8144eabfe3
FaaS Marketing Strategy For MasonThis morning I came across an interesting company on ProductHunt called Mason.They have a tool they’re calling “front end as a service” that looks like it’s a WYSIWYG builder for web apps that spits out code blocks.Pretty straightforward value.Pretty straightforward audience (anyone building app front ends).And a pretty straightforward website that has great placement of logos, trust factors, and CTAs.Their website also shows off their product really well in photos — something that I think a lot of websites miss, especially in SaaS.Overall, their site has good design. Something I’d expect from a company that sells to designers.So…. let’s break down their marketing strategy.At a more abstract level, I think one of their biggest opportunities is not a channel or a (...)