The #significance of #marketing Strategies for Your #business
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The scope of the term ‘marketing’ is not just restricted to advertising a product or a service, but also encapsulates the element of disseminating vital information.Let’s have a look at some of the reasons why a sound marketing strategy is essential for every business:· Creating AwarenessWith an attention span of 6 to 8 seconds, it is impossible for consumers to recall all the advertisements that they see in a single day. These promotional mechanisms range from television commercials to billboards and even Below-the-Line campaigns. With the availability of such diverse communication channels, the task of marketers has become more complex because the initial point of entry into a consumer’s consideration range is to be in his/her top of mind recall reserve. Rather than explicitly posing the (...)