A Push in the Right Direction: Improving Notification Targeting
▻https://hackernoon.com/a-push-in-the-right-direction-improving-notification-targeting-bec1d9912
To improve data sorting for push notifications, Alibaba’s Xianyu team reworked its approach to database structure, enabling its service to better target user populations.As Alibaba’s second-hand trading platform Xianyu(闲鱼) has grown and developed, the amount of data it has to sort through has risen astronomically. With hundreds of millions of users, each with over one hundred dimensions for data indicators, user data presents a technological challenge for Alibaba: How can you quickly screen for a targeted population to carry out targeted customer operations using push notifications?Pushing is the quickest way for Xianyu to get information to users. The most common pushing method for Xianyu is to first calculate the push population offline, prepare the corresponding push message, and then (...)
#notification-targeting #data-analysis #programming #mobile-app-development #big-data