6 Tips for Startups Working with a Creative Agency
▻https://hackernoon.com/6-tips-for-startups-working-with-a-creative-agency-e24e9f85ba86?source=r
6 Tips for Startups Managing Creative AgenciesHiring a big name #design agency is one of the perks of running a VC-funded #startup. It’s like a makeover montage from a romantic comedy — all the beauty inside your ugly duckling startup is finally revealed! But it’s also a risky investment.If someone on the founding team has a strong aesthetic sense and a good ear for brand voice, agencies are like steroids — an undisputed performance enhancer. However, it’s easy for more analytical teams to be bewitched by the honeyed words of account execs.One thing many founders fail to appreciate is that the best agencies are highly selective of their clients. The firm’s most famous work is often for flush with cash corporations that have a mature #marketing infrastructure to actually build the brand.The equally (...)