Add « Marketing » to list of permitted uses in Compliance document [Tracking Definitions and Compliance]
►http://lists.w3.org/Archives/Public/public-tracking/2012Oct/0115.html
via @karlpro
Un post sur la liste #DNT (Do Not Track : ►http://fr.wikipedia.org/wiki/Do_Not_Track) du W3C, où l’on apprend que le marketing est nécessaire à liberté d’expression et à la démocratie :
Marketing fuels the world. It is as American as apple pie and delivers relevant advertising to consumers about products they will be interested at a time they are interested. DNT should permit it as one of the most important values of civil society. Its byproduct also furthers democracy, free speech, and – most importantly in these times – JOBS. It is as critical to society – and the economy – as fraud prevention and IP protection and should be treated the same way.
Marketing as a permitted use would allow the use of the data to send relevant offers to consumers through specific devices they have used. The data could not be used for other purposes, such as eligibility for employment, insurance, etc. Thus, we move to a harm consideration. Ads and offers are just offers – users/consumers can simply not respond to those offers – there is no associated harm.
Further, DNT can stop all unnecessary uses of data using choice and for those consumers who do not want relevant marketing the can use the persistent Digital Advertising Alliance choice mechanism. This mechanism has been in place for 2 years.
