Urban lexicons
▻https://sites.google.com/view/urbanlexicons/about
Urban Lexicons is a new community being initiated between Central St Martins Research Associate Rosanna Vitiello and Research Fellow Marcus Willcocks. It invites critical thinkers and creative doers from UAL and beyond to help set the direction for an emerging area of practice. This new community will see a programme of events, workshops, action research, and community-led pilots. We begin with a mash-up between the disciplines of socially responsive and story driven design to explore the opportunities to bring people, soul or character back into the processes of urban evolution.
Urban Lexicons draws inspiration from an ongoing body of research initiated by Rosanna Vitiello and Marcus Willcocks over the last 12 years on city stories, street character and how both create a language that communicates to us. These include...
Local Legends exploring how the power and poetry of narrative helps us make better places, through interviews, events and site stories.
The Difference is in the Detail exploring the potential of detail as a place branding tool and its impact upon our perceptions and responses.
Destination Branding and the Urban Lexicon exploring how the character of city streets should inform and express a place brand.
Unravelling the Urban Lexicons of our Everyday Environments exploring how signs of love, life, welcome, and character support positive relationships with places.