Going Global (or Globally Local)? How #netflix Produces Amazing Global Content
▻https://hackernoon.com/going-global-or-globally-local-how-netflix-produces-amazing-global-conte
Lessons from #INTV2019 in JerusalemNetflix HQHow does the digital media company achieve the unprecedented success that Netflix has reached in recent years? Do they think global or do they approach content with an alternative content strategy?According to Cindy Holland, VP of Original Content at Netflix, the more specific, and authentic the local content creators can produce, the higher the likelihood it will resonate with a global market.▻https://medium.com/media/c1a1a3f780ec0abca75e8668052890fc/hrefIn fact, she stated that Netflix doesn’t have to think about ratings (since that’s based on an ad marketing model), the data and insights the company collects prove this unique content strategy. Netflix is established across190 countries and over 80% of the SVOD’s new acquisitions come from (...)
#global-content-strategy #content-marketing #streaming-tv-service #tv-series