4 Tips for Augmenting Your Generic Product and Building Better Customer Experience
▻https://hackernoon.com/4-tips-for-augmenting-your-generic-product-and-building-better-customer-
Physique, Personality, Culture, Self-AwarenessI’m sure your product has all the parts and functionalities that your customers need. But what you want to sell is more than the generic product, you want to sell the “whole product”. The whole product is a generic product augmented by secondary, auxiliary services such as a nice package, polite salesperson, pleasant in-store experience, ease of use, fun on-boarding process and everything else that is required for the user to feel good about putting their money into your pocket. Offering the whole product provides the complete brand experience, tied to the emotions of the prospective buyer. Since buying is an emotional decision, you should invest some time in creating the whole product. These are the layers of a whole product which I like to (...)
#marketing #product-management #branding #business #brand-strategy