The Internet Lottery™
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The publishing gamble for content creatorsImage by Rudy and Peter SkitteriansYour cursor hovers over the post button. This will be the one. You researched it, you checked it, you got the graphics, and you have the audience. Today you’ll have that successful post: thousands of views and followers. Finally, you’ll be on your way to internet fame. You click the button, and it goes live. Within minutes you get two downvotes, and your precious content is relegated to internet obscurity.It’s a reality that faces content creators every day. They didn’t just publish content; they bought a lottery ticket. And they need to win to get an audience. Usually, they’ll lose, or get the pacifying minimal prize. The success of content depends on many factors, but a significant aspect is luck.Call it timingA (...)
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