3 reasons why the #b2b buying journey is more emotional than B2C
▻https://hackernoon.com/3-reasons-why-the-b2b-buying-journey-is-more-emotional-than-b2c-93e4c1a0
If you enjoy this essay you can find some others about growth, strategy and acquisition. My most popular essay at the moment is debunking the difference between cost per acquisition and customer acquisition cost. Happy reading!We all have emotions, even in B2BThere’s a stigma in business. People say B2B buying is rational and emotionless when compared to B2C. Do you agree?B2B, B2C. We’re all people. We all have emotions. Photo: thebeauxjournals.comIt’s of paramount importance that those in B2B, whether you’re in marketing, sales, operations or product, understand the emotional aspects of the buying journey. It’s very easy for us to remain in the stigma and blindly believe the B2B buying process is just rational and emotionless.In B2B marketing specifically, we need to craft, create and (...)
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