Do-Not-Track Movement Is Drawing Advertisers’ Fire - NYTimes.com
►http://www.nytimes.com/2012/10/14/technology/do-not-track-movement-is-drawing-advertisers-fire.html?nl=todaysheadlines&e
“If we do away with this relevant advertising, we are going to make the Internet less diverse, less economically successful, and frankly, less interesting,” says Mike Zaneis, the general counsel for the Interactive Advertising Bureau, an industry group.
But privacy advocates argue that in a digital ecosystem where there may be dozens of third-party entities on an individual Web page, compiling and storing information about what a user reads, searches for, clicks on or buys, consumers should understand data mining’s potential costs to them and have the ability to opt out.