Purpose-Driven Brands See a 3x Return on Investment
▻https://hackernoon.com/purpose-driven-brands-see-a-3x-return-on-investment-43bb6f3e2bae?source=
Purpose-driven brands are proliferating alongside the expansion of ecommerce and becoming increasingly popular with consumers. A recent study by Accenture highlighted that 63% of consumers prefer to purchase products from a brand that stand for a mission or purpose that resonates with them. Purpose-driven brands are defined as those that consistently place the “why” in their communication and advertising efforts.While the distinction between purpose-driven, sustainable, organic, and other similar terms is not always clear, an easy way to tell if a brand is purpose-driven is that it places an either altruistic or otherwise not commercial goal prominently on its website. Being purpose-driven can manifest itself in the form of a particular mission or in the consistent (not one-time (...)
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