#blockchain technology is bringing the power back to shoppers
▻https://hackernoon.com/blockchain-technology-is-bringing-the-power-back-to-shoppers-6435482b9b6
Blockchain technology is bringing the power back to shopperseCommerce marketplace giants such as Amazon, which alone takes up to near 50% of the U.S. #ecommerce market share, have transformed the way people shop: empowering shoppers to easily make cross-border purchases, compare and select goods from multiple vendors on a single platform.Consumer behaviour has also shifted in this evolution of the digital environment, with 64% of respondents in a global Amazon and Pymnts.com survey stating that they begin product searches at marketplaces, citing product variety and price as key motivators.With the evolution of the eCommerce industry and more discerning shoppers with no lack of choices, this presents a new set of challenges and opportunities for industry players. In this competitive (...)